Background / General description:
The Consultative Group to Assist the Poor (CGAP) is a global multi-donor partnership dedicated to advancing financial inclusion for the poor. CGAP develops innovative solutions to address barriers to financial inclusion through practical research and active engagement with financial service providers, policy makers, and funders.
Established in 1995, CGAP initially played a critical role in building a sustainable microfinance industry, facilitating consensus around good practice standards, and helping to professionalize the field. Starting in the mid-2000s, CGAP focused on promoting a diversity of financial services and providers, and in particular technology and business model innovations that have the potential to dramatically increase the scale and lower the costs of financial services for poor people.
Today, CGAP is widely recognized as a leading global resource on financial inclusion through its high-level advocacy, research, and knowledge sharing on client demand, support for product and business model innovation, policy advice, and guidelines and standards for donor effectiveness.
CGAP is supported by more than 30 partners including bilateral and multilateral development agencies, development finance institutions, and private foundations committed to advancing financial access for the poor. CGAP is housed in and administered by the World Bank.
CGAP’s structure comprises its Council of Governors (CG), the membership and governance body of CGAP; the Executive Committee (ExCom), which operates as CGAP’s Board; and its Operational Team, comprising the management and technical teams. The Operational Team, led by a CEO, is responsible for implementing CGAP’s work in partnership with a wide range of private, social, and public sector organizations.
CGAP is guided by a five-year strategy and annual workplans. The current five-year strategy, CGAP V, covers the period July 1, 2013 – June 30, 2018 and was developed in consultation with a wide range of stakeholders. CGAP V was endorsed in May 2013 by the CG and focuses on the following five priority areas:
• Understanding poor people’s demand for financial services, and the impact of these services on poor people’s lives
• Advancing financial innovation for smallholder families
• Developing robust provider ecosystems
• Building an enabling and protective policy environment
• Promoting effective and responsible funding for financial inclusion
Note: if the selected candidate is a current World Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 2-year term appointment.
About the Project:
The Communications Officer takes the lead on writing, editing and planning the dissemination of materials to our target audience of financial service providers, policymakers and other significant and influential partners in the financial inclusion space. The Communications Officer will work closely with several work streams at CGAP and serve as a communications advisor with those teams. May serve as lead or project manager on medium-sized projects in their area of expertise or be a key contributor to projects led by others.
Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 2 year term appointment.
Duties and Accountabilities:
The Communications Officer will play a core role in planning, developing and implementing effective communications and outreach strategies to support CGAP’s corporate, internal, and operational activities. The perfect candidate needs to be a strategic thinker, innovative, a talented writer and editor, digitally savvy and passionate about communications as a tool to influence and inform. Strong outreach skills and knowledge of the financial inclusion sphere would be a major plus, along with a collaborative, no-drama attitude.
Among core duties:
• Responsible for significant portions of planning, design, and implementation of strategies to promote effective communications with external and internal audiences. Designs and implements strategies on CGAP projects, ensuring the information reaches the target audience. .
• Maintains and helps initiate effective professional relationships with key external and/or internal stakeholders (e.g., CGAP partners, the media, academia, think tanks, government agencies, etc.).
• Analyzes, identifies and mitigates risk in the context of corporate and operational communication interventions of CGAP. Focus includes current events, public opinion, social or political issues, and other external or internal developments related to CGAP and its work.
• Finds innovative and workable solutions to present both online and printed publications, including community of practice sites.
• Works closely with CGAP’s Online Communications Associate to define and manage the organization’s digital presence and online strategy as it pertains to content and audience. Also works with the IT team to implement digital strategy.
• Writes and edits communications products, including news releases, reports, op-eds, columns, brochures, briefing notes, social media content, speeches, online and other material as needed.
• Able to work effectively across teams, reflecting core CGAP messaging and weaving a storyline that is compelling and persuasive.
• Manages the development of multimedia projects, including for videos, data, or complex web products.
• Works closely with media outreach person on the communications team, helping to create on-point messaging for media interviews and train staff accordingly.
• Events: Helps coordinate scheduling, logistics and briefings for communications activities and events (e.g. press conferences, seminars, webinars, online chats, etc.) involving external and/or internal audiences.
• Representation: Helps address external and internal target audiences on policies and positions that are sometimes complex and/or sensitive, via media briefings, conferences, etc.
• Technical and advisory support: Helps advise teams on trends, news developments, or changing/unexpected circumstances that may impact our work, and helps determine strategic responses.
• Resource management: Employs appropriate methodologies for handling simple and complex procurement tasks and/or issues.
• May provide technical coaching to staff members or guidance and support to junior staff.
• Contributes subject matter expertise and serves as a technical resource for other professionals in their field.
• Feels comfortable collaborating with a variety of consultants and vendors for digital products; speaks the “online” language;
• Works independently, seeking guidance on complex projects/issues from more senior staff.
Typical candidates will possess a relevant Master’s degree with 5 years of experience or equivalent combination of education and experience in communications or media.
Candidates must demonstrate competencies in the following areas:
• Strategies: Responsible for significant portions of planning, design, and implementation of strategies to promote effective communications with external and internal audiences (e.g., on projects/programs, products, and issues campaigns). Preferably has a solid knowledge of financial inclusion issues. Helps conceptualize and determine the types of information and communications interventions that are best suited to addressing issues or problems.
• Relationships: Maintains and helps initiate effective professional relationships with key external and/or internal constituencies. Strategizes, plans, and implements the development and maintenance of relationships with critical internal and/or external constituencies to foster strategic partnerships and to strengthen CGAP’s overall effectiveness and image or to mitigate reputational risks.
• Risk management: Analyzes and engages in risk identification and mitigation activities in the context of corporate and operational communication interventions. Focus includes current events, public opinion, social or political issues, and other external or internal developments related to CGAP and its work.
• Products: Writes, helps conceptualize, assigns tasks and provides guidance to others charged with the preparation, production and dissemination of both routine and complex communication products (e.g., media packets, news releases, brochures, Q&As, presentations, briefing notes, online and social media content, speeches, etc.) about CGAP,, its policies and operations. Creates content that is clear, logical and compelling and is also able to help others to develop content that meets CGAP standards.
• Events: Coordinates scheduling, logistics and briefings for sometimes large communications activities and involving external and/or internal audiences.
• Technical and advisory support: Helps advise teams (i.e., Unit Manager, project/program leaders, and other relevant WBG staff) on trends, news developments, or changing/unexpected circumstances that may impact CGAP and its work, and helps determine strategic responses. Provides communication support to operational teams and government implementing agencies. These include: review and comment on key documents, capacity building to undertake communication interventions, consultations, and stakeholder engagement activities through lending and non-lending activities (i.e., projects, programs, analytical work, etc.).
• Resource management: Employs appropriate methodologies for handling simple and complex procurement tasks and/or issues. Manages specific line items of unit budget.
• Stakeholders: Can identify and map project stakeholders or intended audiences; independently develops and implements communication plans and strategies and can utilize feedback from monitoring and evaluation tools to improve work in communications and operations.
• Innovation: Demonstrates interest in new digital formats that are appropriate for different audiences. Comfortable with new media formats and able to oversee multi-media projects with consultants.
• Broad Business Thinking: Involves the key players in identifying operating needs, issues and immediate solutions and ensures decisions are supported by relevant stakeholders.
• Social Media, Information Channels, and Communication Tools Awareness: Has strong working knowledge of media channels and digital tools and uses them appropriately according to audience and overall strategic goals. Fully understands the risks and opportunities resulting from increased access to information and more substantial engagement with stakeholders.
• Deliver Results: Proactively addresses clients’ stated and unstated needs. Adds value by constantly looking for a better way to get more impactful results; sets challenging stretch goals for oneself. Immerses oneself in client experiences and perspective by asking probing questions to understand unmet needs Demonstrates accountability for achieving results that have a development impact and financial, environmental and social sustainability. Identifies and proposes solutions to mitigate and manage risks
• Collaborate well within teams and across boundaries: Appropriately involves others in decision making and communicates with key stakeholders. Approaches conflicts as common problems to be solved. Actively seeks and considers diverse ideas and approaches displaying a sense of mutuality, empathy and respect.
• Create, Apply and Share Knowledge: Leverages department’s expertise and body of knowledge across CGAP to strengthen internal and/or external client solutions. Seeks to learn from more experienced staff to deepen or strengthen their professional knowledge and helps others to learn. Builds personal and professional networks inside and outside the department unit.
• Lead and Innovate: Develops innovative solutions. Contributes new insights to understand situations and develops solutions to resolve complex problems. Adapts as circumstances require and manages impact of own behavior on others in context of WBG’s values and mission. Identifies and pursues innovative approaches to resolve issues.
• Make Smart Decisions: Seeks diversity of information and inputs, researches possible solutions, and generates recommended options. Identifies and understands risks and proposes recommendations. Based on risk analysis makes decisions in a timely manner within own area of responsibility, considering the interests and concerns of stakeholders.